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What is Integrated Marketing?

Integrated Marketing takes a unique approach to marketing by creating a unified and seamless experience for your customers and the way they interact with your brand and your business. This marketing approach melds all aspects of marketing communications (social media, direct marketing, email marketing, advertising, etc.), so that they all work together as a unified force. This process is designed to ensure that all messaging and communications strategies are consistent across all channels and are centered on your target demographic.

How will taking an Integrated Marketing Approach help my business?

By choosing this approach over traditional marketing tactics, your customers will be able to easily understand your business and the message you are portraying. Integrated Marketing also increases profits through increased effectiveness. A unified message has more impact than a disjointed mix of messages. In the busy world we all live in, a consistent, cohesive and crystal clear message has a better chance of cutting through the ‘noise’ of other messages which bombard customers each and every day.

 
 

 

“Integrated marketing communications is a way of looking at the whole marketing process from the view point of the customer.”

~ Philip Kotler

 

 

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